| Degree | Academic Programme | Length of Programme |
|---|---|---|
| B.A. | Business Chinese | 4 Years |
The Bachelor of Arts Program in Business Chinese aims to produce graduates with expertise in listening, speaking, reading, writing, and translating Chinese for business purposes, as well as an entrepreneurial mindset. The program is conducted based on the philosophy of Progressivism, an educational philosophy that emphasizes a learner-centered approach to teaching and learning.
1) To produce graduates with proficiency in Chinese language and Business Chinese.
2) To produce graduates with knowledge about China, business, and an entrepreneurial mindset.
3) To produce graduates who conduct themselves with ethical integrity.
4) To produce graduates with the capability to collaborate effectively with others in culturally diverse contexts.
5) To produce graduates who are capable of applying digital technologies in their professional work.
The program is developed to meet labor market demands and align with the country's development strategies, with a focus on cultivating human resources equipped with skills in Business Chinese and business knowledge. It also emphasizes English communication abilities and social skills with cultural awareness. The curriculum offers a wide range of elective professional courses, allowing students to specialize in areas such as trade and import-export, service industries, manufacturing, and business organizations. Additionally, the program enhances students' skills in negotiation, translation, and digital technology to ensure their practical application in future careers. A short-term study program in China is also included.
Qualified professionals capable of working in international organizations where Chinese is used, such as:
- Chinese companies or companies with partnerships with China
- Service industries, such as tourism, hospitality, aviation, and health-related businesses
- Manufacturing sector businesses
- Trade and logistics businesses
PLO1: Describe general knowledge related to business, including Chinese economy, society, and culture.
PLO2: Use Chinese accurately in listening, speaking, reading, writing, and translation, both in general and business contexts.
PLO3: Apply Chinese language skills and business knowledge in the context of business, trade, manufacturing, and service industries.
PLO4: Utilize digital technology in business operations.
PLO5: Collaborate with others and solve problems in ways that are culturally appropriate.
PLO6: Perform duties ethically in the context of Chinese language usage and digital technology.
PLO7: Demonstrate roles in China-Thailand business negotiations and possess an entrepreneurial mindset.
Total credits: 124 credits (4-year Bachelor’s Degree)
1. General Education Course 24 credits
2. Specific Requirement Course 105 credits
3. Free Elective Course 6 credits
(Refer to Bachelor of Arts Program in Business Chinese Year 2025)