Programme

Programme’s Philosophy

The Bachelor of Arts Program in Business Chinese aims to produce graduates with expertise in listening, speaking, reading, writing, and translating Chinese for business purposes, as well as an entrepreneurial mindset. The program is conducted based on the philosophy of Progressivism, an educational philosophy that emphasizes a learner-centered approach to teaching and learning.

Programme’s Objectives

1. To produce graduates with proficiency in Chinese language and Business Chinese.
2. To produce graduates with knowledge about China, business, and an entrepreneurial mindset.
3. To produce graduates who conduct themselves with ethical integrity.
4. To produce graduates with the capability to collaborate effectively with others in culturally diverse contexts.
5. To produce graduates who are capable of applying digital technologies in their professional work.

Programme’s Highlights

The program is developed to meet labor market demands and align with the country's development strategies, with a focus on cultivating human resources equipped with skills in Business Chinese and business knowledge. It also emphasizes English communication abilities and social skills with cultural awareness. The curriculum offers a wide range of elective professional courses, allowing students to specialize in areas such as trade and import-export, service industries, manufacturing, and business organizations. Additionally, the program enhances students' skills in negotiation, translation, and digital technology to ensure their practical application in future careers. A short-term study program in China is also included.